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Category: Business

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Daisy Kelly (left) founder of Glow For It, demonstrating her products live on TikTok Shop UK Daisy Kelly’s business was inspired by a personal problem – for years she’d been pulling out her eyelashes. She hid her habit with lash extensions, but when beauty salons closed during Covid Daisy decided to create a serum to help her eyelashes grow back. She started Glow For It from her mother’s kitchen table in 2020 while she was a student and now her business generates £6m a year in sales. More than 40% of Daisy’s sales come from TikTok Shop UK and increasingly from livestreams. “I think live shopping gives people that connection and interaction that we’re all craving… We actually generated over £100,000 revenue in one 12 hour TikTok live,” says Daisy, 27. “It’s categorically changed the trajectory of my business.”

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